In elective surgical cases and in most medical cases, price
transparency is the answer. Research has suggested that substantial
savings are possible if consumers shop on line using price calculators such as
the one available at Dartmouth Hitchcock Medical Center and the one being
introduced by Harvard
Pilgrim. Such on line price calculators are currently most useful in
employer based health plans where patients are incented in various ways, often
financially, if they pick low cost, high quality physicians and
hospitals. Many insurers and employers are pushing for the use of such calculators
and they are becoming more prevalent especially in states where legislation is
clearing away obstacles to such information sharing.
It would not be politically feasible in my opinion to force
physicians to accept all insurance types. We must use price transparency
and financial incentives for patients to drive health care business to the most
cost effective providers.
Bill Bithoney, MD

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