Researchers at the University
of Iowa recently found in a survey of 120 hospitals that only 19 were able to
give consumers an exact price for a hip replacement. Further when prices
were given, they varied by roughly 1200%, from $11,000 to over $125,000, for
the same procedure! They were provided with standard assumptions to help ensure
accurate comparisons. Correcting this surprising gap in knowledge about their
own costs is a critical step toward improving the cost of care. And providing
apples-to-apples cost information to patients is the next step because, in a
significant departure from today’s ‘normal,’ patients are becoming increasingly
price sensitive.
Self insured employers and health plans are considering
offering incentives such as splitting the cost savings when employees choose
lower cost, high quality providers. If employers rewarded employees for
choosing lower cost providers who have demonstrably excellent outcomes, the
business of elective surgery and non-emergent medicine would take a long stride
forward in becoming price sensitive. Most experts agree that this would
quickly result in hospitals beginning to compete on price – and that would
begin bending the health care cost curve in the right direction!
Dr William Bithoney

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