For
example, one ED found their evening/weekend patient load included many patients
who would have chosen the associated (but non-emergency) clinic, but the clinic
was closed on evenings and weekends. Those patients viewed the ED as the
“Department of Available Medicine.” By changing the clinic’s hours, the ED’s
costs dropped and the clinic was able to staff appropriately for demand.
Some
hospitals are using in-ED navigators to coach departing patients on the next
use of the ED, reaching out proactively to direct frequent fliers to alternate
sites, offering 24 hour staff nurse call lines, disease interventions, and
personalized messaging for chronic condition management. These programs
not only save costs, they increase loyalty too.
Linda MacCracken
Vice President

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