A recent Politico article discusses the dilemma insurance exchange
participation represents for health insurers. Exchanges could be a great way
for health plans to gain millions of newly insured members. However, the
regulatory and compliance requirements -- along with underwriting and pricing
challenges -- make the decision to participate more complex. In addition, the
general public has little understanding of health insurance basics. The federal
government has agreed to do some education to ensure consumers are ready to
navigate exchanges, but health insurers need to help.
The benefits of potential new
membership seem to be outweighing the risks associated with the new heavily
regulated marketplace. Come October 2013, if consumers come to the marketplace,
our industry will find out whether the investments worked. Regardless of the
year-one experience, health plans recognize that their businesses need to
change to be more consumer-centric and are investing in solutions and services
to support this change.
Anita Nair-HartmanVice President, Market Planning and Strategy






